A redesigned Buick Regal is arriving in dealerships with two new body styles in an attempt to differentiate the car in a fading, yet competitive, midsize segment.
“Some have said it’s risky. I think for us to just come into the market and do the same thing we’ve always done was a much bigger risk,” Phil Brook, U.S. vice president of marketing of Buick and GMC, told Automotive News during a media drive of the 2018 Regal Sportback through the Texas Hill Country.
The Regal Sportback features a sedan-like silhouette that somewhat camouflages the change until someone opens the trunk and the rear window lifts with it. The body style – popular in Europe, where the car is being produced – allows the vehicle to offer significantly more interior storage and sleeker styling.
Brook described the Sportback as a “surprising” change and “big twist” for the midsize car segment, which has been dominated for years by the Toyota Camry and Honda Accord.
“This is meant to be a driver’s car,” Finnegan said. “If you want something that’s not on every airport rental lot and everyone on your street has, this remains the unique option.”
The Sportback is powered by a 2.0-liter, turbocharged four-cylinder engine that produces 250 hp and 295 pound-feet of torque. It starts at $25,915 including shipping.
The TourX, arriving on dealer lots soon, starts at $29,995. It will be followed early next year by the Regal GS, a higher-performance version of the Sportback with a 3.6-liter V-6 and standard all-wheel drive, priced starting at $39,990.
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