Buick is Selling Enclave SUVs as Fast as It Can Build Them

According to the latest reports demand has been so strong, Buick is looking to make top-of-the-line Avenir models even more luxurious and expensive than they already are.

Automotive News reports that Buick is currently selling Enclaves as quickly as it can build them and that 25 percent of all Enclaves sold are Avenirs. Demand even continues to outpace supply despite an increase in Enclave production back in March. Through June of this year, Enclave sales are up 15 percent, and the average transaction price has increased by about $5,000. While a base Enclave costs slightly more than $40,000, the Avenir starts at $54,495, and a fully loaded example easily crosses the $60,000 mark.

“We saw the need to provide even more for Enclave, and it was a direct result of sales of the first generation. They were asking for even more options and equipment,” Jace Stokes, manager of product marketing for the Enclave, told Automotive News. He also said the success of the new Enclave has forced Buick to reconsider how far it can push the Avenir subbrand. “We certainly have more technology planned,” said Stokes. “I think next generation is where we’re going to push Avenir further.”

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