Buick recently introduced the LaCrosse Avenir at the Los Angeles Auto Show and it appears a number of new Avenir models are on the horizon.
In an interview with Automotive News, Buick and GMC’s global vice president revealed “Avenir is the way we go toe-to-toe, I think, with some of these Tier 1 luxury brands” such as BMW and Mercedes. Duncan Aldred went on to say “You’ll see Avenir roll out across many more models and maybe the whole range over time.”
The Avenir sub-brand launched on the 2018 Enclave and the model features unique styling cues such as an exclusive mesh grille and 20-inch alloy wheels. The crossover also comes equipped with premium leather upholstery, heated / ventilated front seats, a wireless smartphone charger, and standard GPS navigation.
Aldred declined to say which model will receive the Avenir treatment next but the Regal is a leading candidate as the model was introduced last year and it is one of the company’s best-selling sedans in the United States. Other possible candidates include the popular Encore and Envision.
Connect with us
- March 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- February 2022
- October 2021
- August 2021
- July 2021
- June 2021
- August 2020
- May 2020
- May 2019
- April 2019
- March 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018