Future Technology and Electric Cars Will Head To Cadillac First

Have you been anxiously awaiting which brand will take over the technology lead? The results are in and Cadillac is the winner.  

The publication spoke with Cadillac President Johan de Nysschen, who said Cadillac will once again be GM’s darling brand for future electric powertrains and new technology, including self-driving tech.

“Cadillac in the future will be the technology lead brand for General Motors,” de Nysschen said. “Technologies will debut in Cadillac first and then cascade down to the other brands.”

Cadillac will soon be known as the luxury brand known for its technological prowess, if everything goes through correctly. 

Developments on the self-driving car front will continue with the GM Cruise AV, based on the Chevy Bolt EV, but the learnings will find their way to production Cadillac cars first. Meanwhile, the Cruise AV will serve as GM’s ride-sharing autonomous car.

He said Cadillacs will always offer the luxury of choice between driving the car and letting the car do the driving. Cadillac is the only brand to offer true hands-free driving technology with Super Cruise.

Cadillac will reveal the first of a wave of new products at the 2018 New York Auto Show, the 2019 XT4 compact crossover. The CUV will be the first new Cadillac developed and launched under de Nyscchen as the brand looks to regain its footing in North America. 

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